Leistungskurs Englisch 12.1
Klausur Nr 1
28. Oktober 2005

1. Text: An Advertisement

Enterprise, A Neglected Freedom

by Continental Oil Company

The very large profits that multinational oil companies earned as a result of price increases of crude oil caused many Americans to call for increased regulation or control of these firms. In response to this pressure, the oil industry mounted a public relations campaign to prevent public interference in their undertakings.

This advertisement by the Continental Oil Company (Conoco) is one example of this effort and draws upon themes of the American Dream.

(in TIME, special 1776 issue, 1975)

 

        

click to enlarge picture                                      

2. Tasks:

1. This advertisement does not mainly want to sell a product ‑ what, instead, is its intention? Give an outline of its argumentation and analyse what role free enterprise is said to have in US history and society. (250)

2. What function do the quotations in facsimile ‑ including the portraits of famous men and women ‑ have here, how are they related to the text and to the context of the American Dream? (150)

3. Write a letter to the makers of this advertisement, either agreeing or disagreeing with their views; use information from the texts we read to support your arguments (300)

3. Annotations:

Text:

to spur ‑ to urge on, make go faster. interwoven ‑ connected. woven into the same clothhere: interwoven  Adam Smith (1723‑1790) social philosopher (not John Smith (1580‑1631) explorer, founder of Jamestown (1607)

The quotations:

Thomas Jefferson (1743‑1826)

James Madison (1751‑1836): fourth president of the USA

abridgmenthere: limitation. encroachment ‑ gradual taking over. usurpation ‑ unlawful seizing of power

Patrick Henry (1736‑1799): brilliant orator and leading figure in the American revolution ("... give me liberty or give me death")

vigor (see: vigour)

Thomas Paine (1737‑1809): political journalist, author of "Common Sense" (1776)

to be apt to ‑ to tend to

Abigail Adams (1744‑1818): wife of John Adams (2nd president), mother of John Quincy Adams (6th president)

Alexander Hamilton (1755‑1804): First secretary of the treasury of the USA

The text of the advertisement:

Individual enterprise, as Thomas Jefferson noted, was the foundation for the pillars of American prosperity two centuries ago. In fact, it was largely the enterprise of individuals and organizations seeking private gain, or profit, that spurred the founding of the colonies in the century before the break with England.

Every school child knows that the Revolution was a struggle for freedom. What is often overlooked is that one of the basic liberties for which the colonies fought was the freedom of enterprise ‑ the freedom to develop without the economic constraints imposed by England. The founding fathers were deeply influenced by Adam Smith's philosophy of economic independence, so it was significant that the Declaration of Independence appeared in the same year as another historic declaration ‑ Smith's Wealth of Nations.

In the two hundred years of America's growth, freedom of enterprise has been tightly interwoven with our other basic freedoms. It has provided a unique climate for invention, for innovation and for competition that has allowed our people to achieve an unparalleled living standard. In short, it was and is the most effective, efficient economic system ever devised.

Now, however, we hear increasing calls for constraints on our economic freedom. Calls for more government controls, more government regulations, more government restrictions. Many are directed at the energy business, but they have implications for all business, indeed for all Americans.

Ironically, the people who seek to inhibit economic freedom are often the ones who cry the loudest for other kinds of liberties. They do not accept the fact that all our freedoms are woven into the same cloth, and that if one is weakened, the others will be weakened also.

Now, at this special time in our history, Americans should remember that our freedoms are inseparable. Freedom of enterprise is essential to our economic growth and well being, to create more and better jobs, more energy, more security ‑ and the capital that they demand. Furthermore, this same freedom of enterprise can generate the funds needed to continue the impressive social progress achieved in recent years.

The more we study history, the more we will respect the wisdom of the men who founded this country. They knew that freedom was both priceless and fragile. And they told us to treat it with great care. That is America's heritage ‑ and America's challenge.

The quotations:

Thomas Jefferson:

Agriculture, Manufacture, Commerce, and Navigation, the four Pillars of our Prosperity, are the most thriving when left to individual Enterprise.

James Madison

There are more Instances of the abridgment of the freedom of the people by gradual and silent Encroachments of those in power than by violent and sudden usurpations.

Patrick Henry:

Perfect freedom is as necessary to the health and vigor of commerce as it is to the health and vigor of Citizenship.

Thomas Paine:

In the Progress of Politics as in the common occurrence of Life we are not only apt to forget the ground we have travelled over, but frequently neglect to gather up experience as we go.

Abigail Adams:

We have too many high-sounding words, and too few Actions that correspond with them.

Alexander Hamilton:

Not only the wealth but the Independence and Security of a country appear to be materially connected with the Prosperity of manufactures.