LK 12.1 2005/06

Homework

---

Text:

From the mountains to the prairies

advertisement of Sangre de Christo Ranches Inc.

Study this advert carefully, then deal with the following

Tasks:

1. Explain in detail what it is the advertiser wants to sell.

2. The text ‑ like most advertisements ‑ does not mainly present factual data, but it appeals to the emotions of the reader; give examples from the text and show how they try to sell the "American Dream".  Comment also on the realism of this offer (to what extent may the reality differ from the dream?).

3. Find rhetorical devices in the text, identify them (possibly with the help of the list).

Annotations:

scenic ‑ situated in a beautiful countryside; subsidiary ‑ a firm belonging to another firm; acre ‑ a measure of land (4,840 sq. yards or 0.405 ha); sentinel ‑ someone standing guard; Navajo Trail ‑ a historic route; Kit Carson ‑ born Christopher Houston Carson, an American frontiersman, hunter, trapper, and scout (1809‑68), whose legend developed in the 1860s and '70s when Carson was popularized in dime novels; Fort Garland  small town (in the 2000 census, it had a total population of 432.); zip = zip code, US for postcode (an acronym formed from Zone Improvement Program).